Fredagen den 7 mars kl. 08.30 kommer Antonio Cobaleda Cordero hålla frukostwebbinariet ”Balancing act: advocating for good UX in automotive”. Webbinariet är på engelska.
In today’s highly dynamic automotive industry, advocating for good user experience (UX) design involves navigating an important number of challenges beyond the popular and evident cost-efficiency. As the UX Research Lead in a young organization, I have faced the complexities of establishing a robust user research competence from the ground up. This talk will delve into the critical role of user research in ensuring that design decisions are data-driven and user-centric, while addressing the diverse obstacles that can impact the decision-making process.
Antonio Cobaleda-Cordero is a Spanish design engineer and researcher based in Sweden, who is currently leading the UX research conducted at Polestar Design. Antonio has over 13 years of experience across various roles in product design, development, research, and innovation, both in academia and industry. After completing his Ph.D. in Human-Technology-Design, he transitioned into the automotive sector to contribute to developing a more meaningful and pleasurable future of electric mobility for real users. His current role as Research Lead focuses on the complex and multi-layered user experiences of/ with/ through Polestar products, services, and systems.
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